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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | مجموعة |
| Category: | Journalism And Digital And Electronic Media [Edit] |
| Language: | Arabic |
| Publisher: | دار الفارابي |
| Release Date: | 01 Jan 1986 |
| Pages: | 271 |
| Rank: | 609,292 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يتناول هذا الكتاب منظومة الدعاية البرجوزية، ومختلف عناصرها وسماتها المميزة، والميكانيكية الطبقية لنشاط التلفزيون والإذاعة ومختلف الأساليب التي تتبعها في مخاطبة فئات السكان المتعددة. ويكشف الكتاب الدور الذي تلعبه وكالات الأنباء والإعلانات ومنظومة الاتصال بالرأي العام واستخدامها المؤسسات الحكومية وأجهزتها، في توجيه الدعاية البرجوازية وجهة تخدم الرأسمالية الكبيرة. كما يفضح هذا الكتاب السمة الرجعية للجهاز الإعلامي -الدعائي في البلدان الرأسمالية، الذي يعادي بشدة جوهر اتفاقية هلسنكي، ويقف ضد الانفراج، ويسعى إلى بعث روح "الحرب الباردة"، خلافاً لإرادة الشعوب.
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