Purple Cow: Transform Your Business By Being Remarkable
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Download Book Purple Cow Transform Your Business By Being Remarkable Pdf
Purple Cow: Transform Your Business By Being Remarkable
| Author: | Seth Godin |
| Category: | Business Development [Edit] |
| Language: | English |
| Pages: | 160 |
| File Size: | 1.83 MB |
| Extension: | |
| Creation Date: | 25 Oct 2006 |
| Rank: | 1,365 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
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The Publisher and not the author Book Purple Cow: Transform Your Business By Being Remarkable .
.
Seth Godin
The Author Book Purple Cow: Transform Your Business By Being Remarkable and the author of 2 another books.
Seth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker.
He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
Book Description
The acclaimed Wall Street Journal and Business Week Bestseller.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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