Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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Book Permission Marketing Turning Strangers Into Friends And Friends Into Customers
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
| Author: | Seth Godin |
| Category: | Sales Administration [Edit] |
| Language: | English |
| Publisher: | Simon & Schuster |
| Release Date: | 01 Jan 2007 |
| Pages: | 256 |
| Rank: | 129,374 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Seth Godin
The Author Book Permission Marketing : Turning Strangers Into Friends And Friends Into Customers and the author of 2 another books.
Seth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker.
He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
Book Description
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
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