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| Author: | سيث جودين |
| Category: | Unspecified Category [Edit] |
| Language: | Arabic |
| Publisher: | الدار العربية للعلوم ناشرون |
| ISBN: | 9786140239760 |
| Release Date: | 21 Dec 2020 |
| Pages: | 160 |
| Rank: | 27,491 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
إما أن تكون بقرة أرجوانية وإما لا، إما أن تكون مرئياً ورائعاً، وإما لا. اصنع اختيارك،.اصنع المنتجات الملفتة للنظر التي يبحث الأشخاص المناسبين عنها. وكتاب "البقرة الأرجوانية" يوضّح سبب وماهية، وكيفية لفت النظر.
بين طيات هذا الكتاب ستعرف ما هو القاسم المشترك بين آبل وستارباكس، والشركات الرائدة؟ كيف تُحقق نمواً مذهلاً؟ وكيف تترك خلفها العلامات التجارية المعروفة وهي تعاني؟ إن قائمة التحقق القديمة التي يستخدمها المسوقون والتي تضم العناصر التالية: السعر، والترويج، والدعاية لم تعد تنفع. انتهى العصر الذهبي للإعلان، وحان الوقت لإضافة عنصر جديد: البقرة الأرجوانية، وهي التي تصف شيئاً استثنائياً شيئاً غير بديهي ومثير وغير معقول.
في كتابه الجديد الأكثر مبيعاً "البقرة الأرجوانية" يحثك سيث غودون على وضع بقرة أرجوانية في كل ما تبنيه، وكل ما تفعله، لإنشاء شيء ملحوظ حقاً. إنه بيان لأي شخص يريد المساعدة في إنشاء منتجات وخدمات تستحق التسويق في المقام الأول.
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