All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is The Best Marketing Of All
Account upgrade
The download is free, but we offer some paid services. Support us by subscribing
Delete ads and speed up browsing the library.
The download starts with the click of a button without waiting for the book to be ready.
No limits for download times.
You can upload unlimited books in the library.
Enable readers to download your books without waiting.
Delete ads on the books that you publish.
No problems with download links for your uploaded books.
Book All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works And Why Authenticity Is Th
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is The Best Marketing Of All
| Author: | Seth Godin |
| Category: | Marketing Management [Edit] |
| Language: | English |
| Publisher: | Portfolio Trade |
| ISBN: | 1591845335 |
| Pages: | 208 |
| Rank: | 121,840 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Seth Godin
The Author Book All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is The Best Marketing Of All and the author of 2 another books.
Seth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker.
He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
Book Description
Seth Godin’s three essential questions for every marketer: What’s your story?” Will the people who need to hear this story believe it?” Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel betterand look coolerthan a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a storya story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Share the book :
Book Review "All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is The Best Marketing Of All"
Book Quotes "All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is The Best Marketing Of All"
Other books like "All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is The Best Marketing Of All"
Other books for "Seth Godin"
If there is a problem with the book, please report through one of the following links:
Report the book or by Contact us
E-books are complementary and supportive of paper books and never cancel it. With the click of a button, the e-book reaches anyone, anywhere in the world.
E-books may weaken your eyesight due to the glare of the screen. Support the book publisher by purchasing his original paper book. If you can access it and get it, do not hesitate to buy it.
Publish your book now for free
