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| Author: | ديانا وودبيرن |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | دار الفاروق للاستثمارات الثقافية |
| ISBN: | 9789774551918 |
| Release Date: | 01 Jan 2008 |
| Pages: | 551 |
| Rank: | 656,442 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يزخر هذا الكتاب بكم هائل من التوجيهات المستخلصة من الخبرة العملية اللازمة لمديري كبار العملاء. وهنا نقول إنه لابد لكل مؤسسة تزعم أنها تهتم بإدارة كبار العملاء أن تمنح جميع الأفراد المعنيين بهذا الصدد نسخة من هذا الكتاب حتى يصحبوا على دراية تامة بما يفترض أن يقوموا به. إن عملية تكوين علاقات تجارية ناجحة مع أكبر عدد من العملاء فى الأسواق التى تشتغل فيها حرب المنافسة تتطلب عادة آليات ومهارات تتعدى مجرد ممارسة البيع التقليدى، ولذا تناول مؤلفا هذا الكتاب أفضل الاستراتيجيات الحديثة على الإطلاق فى هذا الصدد، ويهتم الكتاب بأسباب كون إدارة كبار العملاء من أهم السبل لتحقيق النجاح التجاري، التحديات الرئيسية فى هذا الصدد وكيفية استجابة الشركات الناجحة لها، دور إدارة كبار العملاء فى التخطيط الاستراتيجي، كيفية قيام الشركات ببناء علاقات مربحة مع عملائها، آلية عمل إدارة كبا العملاء، مواصفات مدير كبار العملاء الناجح والمهارات اللازمة له.
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