Corporate Communications And The Challenges Of Change
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Book Corporate Communications And The Challenges Of Change
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Corporate Communications And The Challenges Of Change
| Author: | Kariman Muhammad Farid |
| Category: | Arduino [Edit] |
| Language: | Arabic |
| Publisher: | دار النهضة العربية للنشر والتوزيع |
| ISBN: | 9789777163910 |
| Release Date: | 01 Jan 2012 |
| Pages: | 274 |
| Rank: | 342,333 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هذا الكتاب يتناول ما تواجهه المنظمات المعاصرة من تغيرات عديدة متسارعة ومتلاحقة اقتصادية وتنافسية وتكنولوجية، تتطلب أن تبني قيادتها سلوكًا اتصاليًا ملائمًا لإنجاز اتصال فعال يعظم قدرتها على تدعيم الاتصالات والروابط بينها وبين العاملين بها، كما يتطلب تعميق إدراكهم لمختلف أساليب التفاعل الاجتماعي والمؤسسي.... مستعرضًا أدلة علمية عديدة تؤكد وجود علاقة بين فاعلية الاتصالات المؤسسية، وفاعلية الأداء التنظيمي وتثبت أن الاتصالات التنظيمية الداخلية والخارجية الكفء تمثل محفزًا عالي القيمة في اتجاه تحقيق أهداف المنظمة، وتساهم في تعزيز هويتها وسمعتها..... ويعتبر الكتاب من المؤلفات العلمية القليلة التي تمزج بين القدرات الإدارية والاتصالية.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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