Public Opinion: Theoretical Foundations And Methodological Aspects
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Book Public Opinion Theoretical Foundations And Methodological Aspects
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Public Opinion: Theoretical Foundations And Methodological Aspects
| Author: | Sameer Muhammad Hussein |
| Category: | Translated Social Stories [Edit] |
| Language: | Arabic |
| Publisher: | دار عالم الكتب |
| ISBN: | 139789772320912 |
| Release Date: | 01 Jan 1997 |
| Pages: | 215 |
| Rank: | 285,085 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يتناول هذا الكتاب موضوع الرأى العام من زاويتين تغطى الزاوية الأولى منها الاطار والخلفية النظرية المتكاملة للرأى العام، من الكتاب أبعاد هذا الإطار المتمثلة فى: مفاهيم الرأى العام وتعريفاته، أنواع الرأى العام وتصنيفاته، تكوين الرأى العام وديناميكيته والعوامل المؤثرة فيه، خصائص الرأى العام وقوانينه وسلوكياته، أهمية قياس الرأى العام، ومشكلات قياسه فى الدول النامية، مع الاشارة الى التجربة العربية والمصرية.
أما الزاوية الثانية فتغطى الجوانب المنهجية فى قياس الرأى العام وبحوثه حيث يتناول المؤلف فى أربعة فصول -السادس والسابع والثامن والتاسع- بعض هذه الجوانب التى تشمل: أنواع بحوث الرأى العام ودراساته، أنواع البيانات والمعلومات وطرق جمعها فى بحوث الرأى العام، العينات وأسس اختيارها فى بحوث الرأى العام، الثبات والصدق وتطبيقاتهما فى تصميم صحيفة الاستقصاء واستمارة تحليل المضمون فى بحوث الرأى العام.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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