books الإيسام branding التاريخ والمفهوم
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الإيسام Branding ؛ التاريخ والمفهوم (Book)
الكتاب صمم ليكون مرجعاً لعِلم الإيسام (Branding) في العالم العربي يشرح التاريخ والمفهوم، وكيف استطاعت كبار الشركات اليوم أن تصنع أسماءً عالمية تحيط بنا من كل جانب وتملك ميزانيات ضخمة بعضها يقدر بميزان...
