Branding History And Concept
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Book Branding History And Concept
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Branding History And Concept
| Author: | زياد طارق أورقنجي |
| Category: | Islamic History And Islamic Civilization History [Edit] |
| Language: | Arabic |
| Release Date: | 01 Jan 2014 |
| Rank: | 281,413 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
زياد طارق أورقنجي
The Author Book Branding History And Concept and the author of 1 another books.
مستدلاً بالعلم و التجربة الحقيقية في صناعة العلامات التجارية، صاحب مبادرة “Think Branding” لنشر الوعي في العالم العربي حول هذا المجال.
مابدأ بورشة عمل بسيطة، تطور إلي تآليف نظام “The Branding Wheels” عجلات صناعة العلامات التجارية و من ثم تأليف أول كتاب و مرجع عربي لمفهوم و تاريخ العلامات االتجارية “الإيسام” كإسم عربي يجسد ذلك العلم و يشرح تاريخه و مفهومه.
ماجستير إدارة أعمال، مستشار الإيسام و الشريك الإداري لمجموعة إن يونايتد، بخبرة 15 عاماً، يسعى بكل شغف إلي أن يكون رائد العالم العربي في هذا المجال.
Book Description
الكتاب صمم ليكون مرجعاً لعِلم الإيسام (Branding) في العالم العربي يشرح التاريخ والمفهوم، وكيف استطاعت كبار الشركات اليوم أن تصنع أسماءً عالمية تحيط بنا من كل جانب وتملك ميزانيات ضخمة بعضها يقدر بميزان...
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