books the advertising text is its structure and its working mechanisms
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# Advertising influence and persuasion mechanisms
# Argumentative inference and its working mechanisms
# Characteristics of the advertising discourse
# Types of advertising speech
# Definition of advertising discourse
# The foundations of advertising discourse
# Objectives of the advertising discourse
# Obstacles to advertising discourse
# What does advertising speech mean?
# The pillars of the advertising discourse
# Semiotic analysis of advertising discourse
# Advertising communication strategies
# Advertising industry
# Pilgrims in the advertising discourse
# Colleges in the advertising discourse
# The eloquence of the image in the advertising discourse
# The advertising discourse between the report and the revelation
# Dimensions of the television advertising discourse
# Influential function in advertising discourse
# Mechanisms of the public discourse
