STRATEGIC PLANNING
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Book Strategic Planning
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
STRATEGIC PLANNING
| Author: | Abd AlRahman AlJubouri |
| Category: | Strategic Management [Edit] |
| Language: | English |
| Publisher: | دار المناهج للنشر والتوزيع |
| ISBN: | 9789957185367 |
| Release Date: | 01 Jan 2003 |
| Pages: | 226 |
| Rank: | 665,516 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
This book is about Strategic Planning (SP), the search for long-term competitive advantage. It analyses the key elements in strategy- the relationship between the firm and its environment strategic choice, the link between strategy and organization and the planning of strategic change- and illustrates the strategic planning process with a wide variety of practical examples.
In writing its book we have put forward the current issues and techniques in strategic technological planning in the form of a self-contained course rather than as a summary style textbook. Our "mission" has been to develop a textbook that moves beyond being simply descriptive, and we have instead adopted a more critical approach and attempted to be prescriptive or suggestive where possible.
The book is directed at core issues of real concern and direct applicability to planning. Consequently, we use a focused approach rather than seek to cover a wide set of issues but deal with them too lightly to be of real use to strategic planning (STP) or develop students’ critical skills. Questions and exercises have been set throughout the text with the aim of reinforcing the reader’s understanding of the key issues, and this is backed up by illustrations and examples taken from the business world. The end result (hopefully!) is a book that is accessible to the non-specialist or practicing planner, while also being useful for the business studies or MBA student. The style is user friendly and technical jargon is carefully explained.
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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