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Book Sales Marketing And Continuous Improvement

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Sales, Marketing And Continuous Improvement
Qr Code Sales, Marketing And Continuous Improvement

Sales, Marketing And Continuous Improvement

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Category: Applied Sciences [Edit]
Language: Arabic
Publisher: شركة العبيكان للنشر
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Rank: 428,687 No 1 most popular
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في هذا الكتاب المهم، يؤكد المؤلف أن مناهج التحسين التي تقوم بها الشركات لا يمكن أن تحقق إمكاناتها الكاملة ما لم تشمل المبيعات والتسويق، ويأتي هذا الاستنتاج نتيجة لدراسته عشرات الشركات التي أدت جهود التحسين فيها، على مستوى المؤسسة بكاملها، إلى نسبة عالية من ولاء الزبون ورضا المستخدم، والنمو القوي، وازدياد الأرباح، وازدياد ثروة مالكي الأسهم.

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Copyright reserved

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