The Scientific Principles Of Banking Marketing
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Book The Scientific Principles Of Banking Marketing
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Scientific Principles Of Banking Marketing
| Author: | Naji Mualla |
| Category: | Asset Science [Edit] |
| Language: | Arabic |
| Publisher: | دار وائل للطباعة والنشر والتوزيع |
| Release Date: | 01 Jan 2001 |
| Rank: | 321,456 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
نظراً للدورالحيوي الذي يقوم به التسويق المصرفي على مستوى دعم كيان المصرف وبقائه واستمراره، فقد أدركت إدارات المصارف أهمية هذا الدور وذلك بالنظر إلى ما تتصف به الخدمات المصرفية من نمطية عالية في مضمونها. ولمعرفة تفاصيل أكثر عن الأصول العلمية للتسويق المصرفي خرج هذا الكتاب بطبعته المزيدة والمنقحة فاتحاً أمام الراغبين في الولوج إلى عالم التسويق المصرفي أبواباً عديدة تعينهم في تحديد اتجاهاتهم وبلورة أفكارهم خاصة وأن المؤلف تطرق إلى الجوانب السلوكية في شراء الخدمة المصرفية والبيئة التسويقية للمصرف مع تركيزه على خدمة العملاء ومضامينها التسويقية محدداً الأسس التي يجب الارتكاز عليها للمحافظة على العملاء، وقام بطرح عدة أسئلة لمناقشتها من باب إثراء القارئ في مواضيع الكتاب.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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