Banking Marketing
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Book Banking Marketing
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Banking Marketing
| Author: | Abd AlRazzaq Hassani |
| Category: | E-Marketing [Edit] |
| Language: | Arabic |
| Publisher: | جامعة دمشق |
| Release Date: | 11 Feb 2019 |
| Pages: | 272 |
| Rank: | 235,272 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يتزايد الإهتمام بتسويق الخدمات المصرفية على نحو مستمر مع تنامي الوعي لدى إدارات المصارف بأهمية العملاء، وبإرتفاع حدة المنافسة بين المصارف لإجتذاب هؤلاء العملاء وإستمرار تعاملهم معها، وفضلاً عن كل ذلك فإن التسويق الناجح يضمن للمصارف البقاء في السوق، بل وزيادة حصتها السوقية.
لقد حرص المؤلف على أن يشمل الكتاب مختلف الموضوعات الرئيسية في التسويق المصرفي بحيث يغطى الجوانب النظرية التي قسمت إلى أربعة أبواب رئيسية وقد تضمن كل باب مجموعة من الفصول والبحوث.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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