Advertising Industry
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Book Advertising Industry
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Advertising Industry
| Author: | Mariam AlShanqeeti |
| Category: | Farouk Omar Bin Al-Khattab [Edit] |
| Language: | Arabic |
| Publisher: | دار كنوز المعرفة العلمية |
| ISBN: | 9789957748555 |
| Release Date: | 31 Jan 2020 |
| Pages: | 368 |
| Rank: | 228,118 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يعدُّ الإشهار من أقوى وسائل التواصل فاعليّة داخل المجتمع، وقد تغلغل في تفاصيل الإنسان كافة، حتى صار المحرك لردود أفعاله إزاء ما يقابله في الحياة، كما أصبح المحدد لنمط تفكيره، والقادر على تغيير قناعاته؛ لذلك اهتم هذا العمل بتقنيات صناعة الخطاب الإشهاري للنصوص الأدبية في الأوعية الإعلامية . انطلقت هذه الدراسة من قضية عامة استدعت إعادة النظر في الجهاز المفاهيمي للخطاب الإشهاري، وقد توزّعت اهتماماتها في شطرين؛ في أحدهما عنيت بمفاهيم البلاغة الجديدة؛ ممثلةً في التداولية التي تبحث في مقصدية الخطاب؛ لكون الخطاب الإشهاري بالضرورة تداوليًّا
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Not available digitally or on paper through the Noor Library, it is for rating and review
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