Advertising Industry In The Arab World
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Book Advertising Industry In The Arab World
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Advertising Industry In The Arab World
| Author: | Hanan Youssef |
| Category: | Future History Industry [Edit] |
| Language: | Arabic |
| Publisher: | أطلس للنشر والإنتاج الإعلامي |
| Release Date: | 01 Jan 2008 |
| Pages: | 256 |
| Rank: | 435,392 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
مع التقدم التكنولوجى، والتطور الهائل فى الإعلام الفضائى، والزيادة الرهيبة فى تدفق المنتجات الحديثة أصبحت دراسة الإعلان من الأعمال التى تستحق الاهتمام والإنفاق من أجل التحرك المستمر وعدم الوقوف محلك سر، وإلا فإن الشركة المعنية بالإعلانات سوف تفقد مقعدها سريعاً لتحتله واحدة أخرى بدلاً منها.
ويعرض هذا الكتاب كل ما يتعلق بالإعلان فى العالم العربي، ومدى تأثيره على سلوكيات الأفراد من أطفال وشباب ونساء، وتوضيح الأسس التجريبية والعلمية التى تقوم عليها صناعة الإعلان، وما يتعلق به من نصوص وصور وإخراج، وكيفية تقديم الإعلان فى كل وسيلة من وسائل الإعلام المختلفة. إنه كتاب شامل يفيد كثيراً جميع العاملين فى حقل الإعلانات لدراسة أسلوبه واقتصادياته وتأثيراته فى جميع الاتجاهات.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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