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| Author: | Muhammad Fadl AlHadidi |
| Category: | Modern Press [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة نانسي |
| Release Date: | 29 Jan 2009 |
| Pages: | 294 |
| Rank: | 114,993 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
نستعرض في هذا المؤلف مجموعة من النظريات الحديثة في مجال الاتصال الجاهيري وخاصة تلك التى بزغت مع بداية السبعينات من القرن الماضي، ولايزال لها أصداء في جانب الممارسة النظرية والتطبيقية في مجال بحوث الاعلام.
وتم استعراض تلك ا لنظريات من خلال ثلاثة ابواب مختلفة الباب الأول يتناول كلا من التأثيرات الانتقائية والمعتدلة لوسائل الاتصال الجماهيري .
النظرية الثانية في الباب الثاني والتى ايضا تعالج قصو نظرية وضع الاولويات هم نظرية الأطر الإعلامية والتى تعد من اهم النظريات المتعلقة بدراسات الرأى العام، إذ تؤكد الدلة الواردة عبر الدراسات التجرييبة والمسحية على انتقاء القائمين بالاتصال في وسائل الاعلام والنخبة السياسية والاجتماعية- في غالبية أحوالهم لمجموعة من أطر القضايا التى يشكل استخدامها أساس اعتماد الرأى العام ، والباب الثالث فيتناول نظريتين تعنيان بالتأثيرات القوية لوسائل الإعلام وعلى الرغم من وجود جذور تاريخية لكل منهما، الا انهما تحتاجان لمزيد من الدراسات والتجارب البحثية لوضع مزيد من القروض والأسس المفاهيمية لكل منهما.
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