Media Theories
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Book Media Theories
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Media Theories
| Author: | م. دي فلور |
| Category: | Unspecified Category [Edit] |
| Language: | Arabic |
| Publisher: | دار الأمل للنشر والتوزيع |
| Release Date: | 14 Jul 2010 |
| Pages: | 371 |
| Rank: | 151,806 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
من هذا الكتاب نتعرف على بعض أبعاد نظرية الإتصال بالجماهير، إذ يوفر لنا السياق ويحدد لنا المدى الذي وصلنا إلينا في فهمنا لهذه النظرية كما يزودنا بالصياغات التقليدية للمؤسسة العلمية عند عرض إتجاهات البحوث الجديدة وأخيراً فهو يعرض أمامنا الإتجاهات النظرية الجديدة التي تستحق المناقشة والتجريب العلمي.
ففي الطبعة الثالثة من هذا الكتاب مثلاً عرض الباحثان "نموذج التأثيرات التكاملية للوسائل الجماهيرية" والتي عرفت فيما بعد "بنظرية التبعية أو الإعتماد dependency" لدى فلور وبول - وروكاخ، فأدرك طلبة الدراسات العليا وأساتذهم بسرعة أهمية هذه النظرية كبناء نظري لفهم تأثيرات الأعلام، وكانت النتيجة عدداً من الدراسات المختلفة لباحثين أخضعوا هذه الأفكار للتجربة.
Copyright reserved
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Not available digitally or on paper through the Noor Library, it is for rating and review
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