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| Author: | Salah Abd AlRazzaq |
| Category: | Islamic Fiqh [Edit] |
| Language: | Arabic |
| Publisher: | منتدى المعارف |
| Release Date: | 01 Jan 2010 |
| Pages: | 176 |
| Rank: | 499,461 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
تعتبر العلاقات العامة من الفنون والعلوم التي تطورت في القرن العشرين، وصارت كل حكومة أو مؤسسة بحاجة إلى بناء وتطوير علاقاتها مع الجمهور بشكل علمي حديث بهدف مد جسور الثقة المتبادلة وإيصال المعلومات وقياس آراء الجمهور في كل الأوقات، وتقصَي ردود أفعاله في الأزمات.
لقد تم إعداد هذا الكتاب في الأصل ليكون محاضرات تلقى على موظفي العلاقات العامة، والمدراء والمسؤولين، وخاصة ممن يتولون إدارة مكاتب إعلامية في الدوائر والمؤسسات، بهدف تطوير خبراتهم ومهاراتهم من أجل خدمة أهداف ونشاطات المؤسسات التي يعملون بها.
تناول هذا الكتاب أهم القضايا والملاحظات الواجب مراعاتها والإهتمام بتوافرها في أية دائرة علاقات أو مكتب إعلامي، فتطرق إلى العلاقات العامة ومبادئها وأسسها، والمهارات اللازم توافرها في موظفي إدارة العلاقات العامة، كما تناول هيكلية العلاقات العامة ووسائل الإتصال بالجمهور والعلاقات الإعلامية والعلاقات العامة الحكومية ودور العلاقات العامة في إدارة الأزمات.
إنه بإختصار أشبه بالدليل العلمي الذي يعطي فكرة عامة ومبسطة عن مختلف النشاطات والقضايا التي تهم العاملين في العلاقات العامة والإعلام.
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