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Book Marketing 2 Behavior Markets Environment Information

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Marketing #2: Behavior - Markets - Environment - Information
Qr Code Marketing #2: Behavior - Markets - Environment - Information

Marketing #2: Behavior - Markets - Environment - Information

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Category: Economy [Edit]
Language: Arabic
Publisher: دار علاء الدين
ISBN: 13978
Release Date:
Pages: 419
Rank: 436,711 No 1 most popular
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يستعرض هذا الكتاب البيئة التي تتم فيها عملية التسويق وكيف تؤثر المعلومات التي ترد من البيئة التسويقية في عمليات اتخاذ القرارات. كما يدرس طريقة الأنظمة التسويقية المعلوماتية في جمع ومعالجة وتقديم هذا التيار الضخم من المعلومات التي تشكل الأساس في اتخاذ القرارات التسويقية. ويلقي الضوء على السوق الشاملة، والأسواق الاستهلاكية وسلوك المشترين في أسواق الإنتاج، والبحوث التسويقية.

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Copyright reserved

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