Market Orientation As A Basic Requirement For Managing The Relationship With The Customer A Field Study Of The Perceptions Of Workers In A Private Health Institution C
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Book Market Orientation As A Basic Requirement For Managing The Relationship With The Customer A Field Study Of The Perc
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Market Orientation As A Basic Requirement For Managing The Relationship With The Customer A Field Study Of The Perceptions Of Workers In A Private Health Institution C
| Author: | منيرة سليماني ؛ عفاف بلعرج |
| Category: | Social Activities Department [Edit] |
| Language: | Arabic |
| Publisher: | مركز رماح للبحث |
| Release Date: | 01 Jan 2019 |
| Rank: | 653,642 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
من هذا المنطلق تهدف الدراسة إلى التعرف على أهمية مفهوم التوجه نحو السوق والعناصر المكونة له، ودرجة تبني المنظمات الصحية الخاصة في الجزائر لهذا المفهوم، لما له من قدرة في إكساب هذه المنظمات ميزة تنافسية ونمو أرباحها، وأثر ذلك على تحسين أدائها من وجهة نظر العاملين كون مفهوم التسويق مبني بشكل أساسي على الافتراض الذي يقول أن الوصول إلى أهداف المنظمة الصحية يعتمد بشكل أساسي على تحديد حاجات ورغبات السوق المستهدف، ثم العمل على إيصال هذه الحاجات بشكل يخلق الرضا لدى العملاء من المرضى والمراجعين مقارنة مع المنافسين في نفس القطاع
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