The Effect Of Ad Breaks On Satellite Television Channels On The Audience, An Empirical Examination To Investigate The Role Of The Educator
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Book The Effect Of Ad Breaks On Satellite Television Channels On The Audience An Empirical Examination To Investigate Th
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The Effect Of Ad Breaks On Satellite Television Channels On The Audience, An Empirical Examination To Investigate The Role Of The Educator
| Author: | علي قسايسية |
| Category: | History Of The Press And Media [Edit] |
| Language: | Arabic |
| Publisher: | مجلة بحوث العلاقات العامة الشرق الأوسط - دورية علمية محكمة |
| Release Date: | 01 Jan 2014 |
| Rank: | 453,846 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هدفت الد ا رسة الحالية إلى فهم عادات وأنماط الجمهور، وعادات التعرض لمفواصل الإعلانية، وتأثير الفواصل الإعلانية عمى عممية التمقي، وتقييم الجمهور واتجاهاته نحو الإعلان. كذلك هدفت الد ا رسة إلى تقدير حجم تأثير الفواصل الإعلانية عمى تذكر المعمومات في المواد المشاهدة يومياً، وتأثير الإعلان من حيث )نوع، وشكل، وسمات الإعلان( عمى السمات المفضمة لممواد المشاهدة، والقنوات المشاهدة، وفهم العلاقة بين متغي ا رت الد ا رسة الرئيسة: المواد الأكثر مشاهدة، والقنوات الأكثر مشاهدة، والسمات المفضمة في المواد المشاهدة، وذلك من خلال نماذج بنائية باستخدام برنامج Smart PLS الرسومي.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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