Your Consultant For Marketing Construction Industries
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Book Your Consultant For Marketing Construction Industries
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Your Consultant For Marketing Construction Industries
| Author: | Mesbah Moqbel |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | دار البشير للثقافة |
| Release Date: | 01 Jan 2021 |
| Rank: | 588,401 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يعاني المسوق العربي من تهميش وقلة ثقة من مستويات الادارات العليا للشركات نتيجة لعدة تشوهات ناجمة من المسوق نفسه او من الشركات او من التغيرات في البيئة الخارجية للشركة .يبين الكتاب اهمية الدراسة السوقية وطريقة عملها بشكل محترف ومنها يشرح طرق معرفة حجم السوق والحصة السوقية ويطرح نماذج مبادرات وانشطة تسويقية مختصة بمصانع مواد البناء وكيفية اعماد الميزانية التسويقية السنوية واسرار التدقيق والمراجعه التسويقية الفعالة ويتناول الكتاب كذلك صفات القائد التسويقي ومكان عمله ويطرح الحاجة الي وجود وكالات تسويقية علي مستوي استراتيحيات الشركة التنفذية
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