Misleading Commercial Advertising And Its Impact On The Consumer - A Legal Study
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Book Misleading Commercial Advertising And Its Impact On The Consumer A Legal Study
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Misleading Commercial Advertising And Its Impact On The Consumer - A Legal Study
| Author: | بتول صراوة عبادي |
| Category: | Legal Legislation [Edit] |
| Language: | Arabic |
| Publisher: | منشورات الحلبي الحقوقية |
| ISBN: | 9786144011447 |
| Release Date: | 14 Feb 2011 |
| Pages: | 280 |
| Rank: | 397,573 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يتضمن هذا الكتاب دراسة قانونية مقارنة للإعلانات الكاذبة والمضللة، إذ في الوقت الذي تقوم فيه الإعلانات التجارية التعريف بالمنتجات والخدمات على نحو أصبح معه قرار المستهلك عند شراء منتج أو الإستعانة بخدمة إعتماداً على الإعلان، ظهر في الوقت ذاته من يستغل هذا التأثير المباشر للإعلانات عبر إعتماد الكذب والخداع والتضليل لتحقيق هذه الغاية.
نبين في كتابنا مفهوم الكذب والتضليل الإعلاني وأساليبه والأمور التي يرد عليها التضليل، هذا فضلاً عن الضوابط التي نستعين بها للحكم على الإعلان الكاذب والمضلل، وتأتي الحماية القانونية من التضليل الإعلاني كضمانة لمن يقع ضحية غش الشركات التجارية مالكة المنتجات والشركات الإعلانية التي تعتمد التضليل وسيلة لتحقيق أهداف تسويقية على حسب مصلحة المستهلك.
وأخيراً نؤكد على ضرورة تفعيل الدور الرقابي على الإعلانات التجارية على نحو يقي المستهلك ضرر التضليل الإعلاني، وذلك بإعتماد الصدق والدقة في مضمون الإعلان التجاري.
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