Principles Of Marketing For Applied Arts
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Book Principles Of Marketing For Applied Arts
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Principles Of Marketing For Applied Arts
| Author: | Samar Tawfiq Sabra |
| Category: | Applied Arts [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة المجتمع العربي للنشر والتوزيع |
| Release Date: | 31 Dec 2009 |
| Pages: | 253 |
| Rank: | 477,061 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
التسويق في اللغة هو طلب السوق للبضائع والخدمات، واسم المكان السُّوقِ ويعني مَوْضِعُ بَيْعِ وشِراء البَضائِعِ، أيْ مُخْتَلِفِ المَواد التّجاريَّةِ وهو أيضاً الموضع الذي تباع فيه الحاجات والسلع وغيره، وأما الفعل سَوَّقَ البضاعة فمعناه صَدَّرَها، أي طَلَبَ لها سُوقاً.
وقد قسمت هذه الدراسة إلى عشرة أقسام توزعت على الشكل التالي: الفصل الأول: "مقدمة في التسويق"، الفصل الثاني: "البيئة التسويقية"، الفصل الثالث: "تقسيم السوق"، الفصل الرابع: "سلوك المستهلك الشرائي"، الفصل الخامس: "إستراتيجية المتنوج/ سياسات وقرارات السلع"، الفصل السادس: "تطوير السلع الجديدة"، الفصل السابع: "إستراتيجية التسعير"، الفصل الثامن: "إستراتيجية التوزيع"، الفصل التاسع: "إستراتيجية الترويج"، الفصل العاشر: "التسويق الإلكتروني".
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Not available digitally or on paper through the Noor Library, it is for rating and review
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