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| Author: | Ahmed AlAnsari |
| Category: | Unspecified Category [Edit] |
| Language: | Arabic |
| Publisher: | دار اليازوري العلمية |
| ISBN: | 9789957129538 |
| Release Date: | 03 Jan 2020 |
| Pages: | 384 |
| Rank: | 381,750 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
الإعلام كما يقول أهله ورواده مسار تثقيفي إستهلاكي يسير عقليات الناس دون أن يدورا غالباً، في الإتجاه المقرّر عالمياً من قبل مصمّمي الإعلانات والموضات.
إن مصير المستهلكين لم يعد في جيوبهم ولا بين أيديهم، إنه يلعب أمام عيونهم، والتاجر المستفيد المباشر من الإعلانات التجارية يخفي وراءه المستفيد الأكبر، الشركات المنتجة، وما يتصل بها من نظام سياسي وإقتصادي وإجتماعي وثقافي.
إن الإعلان أخطر واقعة إجتماعية وإعلامية وثقافية وإستهلاكية في عصرنا، فقد أصبح الإعلان أحد معالم المجتمع الحديث والذي لا يمكن الإستغناء عنه، إنه صناعة يزداد ثقلها يوماً بعد يوم ومؤسسة قائمة بذاتها.
والإعلان نشاط يقدِّم رسائل مرئية ومسموعة لأفراد المجتمع، لإغرائهم على شراء سلعة أو خدمة مقابل طبعاً أجر مدفوع، وفي هذا التحقيق نحاول أن نعرض بعض وجهات النظر المختلفة حول مراحل الإعلان ونفقاته وخصائصه وأهدافه ومميزاته وأخطاره، وعوامل نجاحه، مع إستشراف معالم الإعلان الهادف الصادق.
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