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| Author: | Muhammad Sahib Sultan |
| Category: | Teaching Methods And Teaching Methods [Edit] |
| Language: | Arabic |
| Publisher: | دار المسيرة للطباعة والنشر |
| ISBN: | 9789957068141 |
| Release Date: | 01 Jan 2015 |
| Pages: | 294 |
| Rank: | 155,153 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
تُعد الإدارة الصحفية والإعلامية لمختلف النشاط الاتصالي الذي تمارسه القطاعات الإعلامية بألوانها وأنماطها المعروفة سواء أكان الإعلام مرئياً أو مسموعاً أو مقروءاً، من المواضيع الجدير بالدراسة والبحث، ومن هذا المنطلق يأتي اختيار المؤلف للموضوع، مركزاً في مؤلفه هذا على أنماط وأساليب القيادة، وذلك لأهمية ومسؤولية القيادة وأثرها في تحقيق الأداء الكفؤ لمراحل العملية الإعلامية، وما تتطلبه من جهد في التخطيط والتنظيم واتخاذ القرار في كيفية إدارة دفة التوازن ما بين الموارد البشرية والمادية اللذين يشكلان جناحي الأداء في مجمل مراحل العمل الصحفي والإعلامي الذي لن يكتب هل النجاح ما لم يحظ بقيادة فاعلة تأخذ على عاتقها تحقيق أهداف العمل بكفاية وكفاءة تامتين.
وتأسيساً على ذلك قسم الكتاب إلى سبعة فصول وفق ما يلي: الفصل الأول: الإدارة الإعلامية وقيادتها، الفصل الثاني: طبيعة العمل الإداري، الفصل الثالث: مفهوم القيادة الإدارية وأنماطها، الفصل الرابع: النظم والتشريعات، الفصل الخامس: نماذج وأنماط وأساليب القيادة والإدارة الإعلامية، الفصل السادس: أنواع الهياكل التنظيمية ونماذجها في المؤسسات الإعلامية، الفصل السابع: الاستنتاجات والتوصيات, وأخيراً الملاحق.
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