Advertising - An Application Introduction
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Book Advertising An Application Introduction
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Advertising - An Application Introduction
| Author: | Tahir AlGhalbi |
| Category: | Applied Statistics [Edit] |
| Language: | Arabic |
| Publisher: | دار وائل للطباعة والنشر والتوزيع |
| ISBN: | 9957113283 |
| Release Date: | 01 Jan 2006 |
| Pages: | 283 |
| Rank: | 447,858 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
إن حقول التسويق أصابها التغيير والتطور المستمر في السنوات الماضية القليلة ،وهكذا فإن دراسة الاعلان بشكل عملي يتطلب مزيدا من الجهد والمثابرة لغرض الوصول إلى خلاصات عملية تهدف إلى الغرض الذي من أجله يوضع كتاب في هذا الحقل يخدم توجهات الجامعة، ليس هذا فحسب بل نأمل أن يكون مفيدا لكافة المهتمين بهذا المجال الحيوي. لذلك جاءت فكرة هذا الكتاب مكرسة على موضوع الاعلان في إطار عملي مع طروحات تنظيرية أساسية في مجال ادارة التسويق الواسع النطاق،يقع الكتاب في تسعة فصول مترابطة استهدفت تعريف الطالب بخلفية متكاملة عن نشأة وتطور الاعلان قبل الوصول إلى الفصول الخاصة في التطبيقات العملية للموضوع.
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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