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Book Introduction To Advertising

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Introduction To Advertising
Qr Code Introduction To Advertising

Introduction To Advertising

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Category: Ancient Arabic Literature [Edit]
Language: Arabic
Publisher:  دار الإعصار العلمي للنشر والتوزيع
ISBN: 9789957982324
Release Date:
Pages: 243
Rank: 343,660 No 1 most popular
Short link: Copy
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يمثل الإعلان احد الأنشطة الرئيسية في ميدان تسويق السلع والخدمات في العصر الحديثوذلك كونه وسيلة لنقل الأفكار والمعلومات الى الناس بهدف تغير آرائهم أو تعزيزها أوالمحافظة عليها , وهذا النشاط قديم قدم التعاملات الإنسانية ,إلا انه شهد تطوراتوقفزات نوعية أوصلته ألي أن أصبح له دراسات للقيام به ,حيث نجد انه قد تضاعفتاستعمالاته وأهميته. إن الإعلان ظاهرة قديمة قدم الإنسان نفسه، وجدت منذ زمن بعيد وتعرضت لمجموعة من التطورات المرتبطة بتطور المجتمع ذاته

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