Distribution Methods
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Book Distribution Methods
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Distribution Methods
| Author: | Hani Hamid AlDamour |
| Category: | Plant Distribution Science [Edit] |
| Language: | Arabic |
| Publisher: | دار وائل للطباعة والنشر والتوزيع |
| ISBN: | 9789957111069 |
| Release Date: | 01 Jan 2010 |
| Pages: | 265 |
| Rank: | 418,347 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
إذا كان هنالك شيء ساهم في جعل تصريف السلع سهلاً ميسراً ما بين أماكن انتاجها إلى أماكن استهلاكها وبالأوضاع والأوقات المناسبة، فإنه ولا شك المؤسسات التسويقية-عنصر التوزيع- حيث أن التأثير الذي تخلقه تلك المؤسسات لا ينحصر في هذا المجال بل يتعداه إلى أبعاد متعددة ومتباينة في أحيان أخرى. وعلى هذا الأساس فقد بني هذا الكتاب فصوله بطريقة منسقة تخدم الممارسين وهم يحاولون بناء وتصميم القناة التوزيعية الملائمة لطبيعة نشاط مؤسساتهم، حيث تناول في تلك الفصول القناة التسويقية التركيب والوظائف والأنواع الرئيسة للمؤسسات التسويقية(بدائل التوزيع) والتوزيع في مؤسسات الخدمات والتوزيع الدولي.
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