Product Analysis - Pricing And Distribution Channels
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Book Product Analysis Pricing And Distribution Channels
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Product Analysis - Pricing And Distribution Channels
| Author: | Emad AlHaddad |
| Category: | Create Messages And Sermons In The Arabic Language [Edit] |
| Language: | Arabic |
| Publisher: | دار الفاروق للاستثمارات الثقافية السلسلة: كويك نوتس |
| ISBN: | 9773452239 |
| Release Date: | 01 Jan 2003 |
| Pages: | 72 |
| Rank: | 531,399 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يشتمل هذا الكتاب على النقاط التالية: طرق التعريف بالمنتجات و تسعيرها وإنشاء قنوات توزيعها، إلقاء الضوء على الأهمية التي تمثلها المنتجات وكيفية إدارتها، المراحل التي تمر بها المنتجات مع التعريف بأنواع السلع، المفاهيم الخاصة بالأسعار والعوامل التي يتم تحديد الأسعار وفقا لها، يتعرض الكتاب أيضا للقضايا الفنية والمشكلات الخاصة بتحديد الأسعار، يتعرض الكتاب للعلاقة بين التسويق وقنوات التوزيع مع توضيح طبيعة عملية التوزيع وكيفية تنفيذها، العوامل الاستراتيجية التي تتدخل في اختيار قنوات التوزيع، أشكال قنوات التوزيع والتطورات التي طرأت، عليها في الآونة الأخيرة، أنواع المنافسة القائمة بين قنوات التوزيع.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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