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Book Public Relations And Programs Department

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Public Relations And Programs Department
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Public Relations And Programs Department

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Author:
Category: Business Management [Edit]
Language: Arabic
Publisher:  دار اليازوري العلمية
ISBN: 9789957125745
Release Date:
Pages: 282
Rank: 265,547 No 1 most popular
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يستعرض هذا الكتاب "إدارة العلاقات العامة وبرامجها" في إطار تزايد نشاطات إدارة العلاقات العامة كوظيفة إدارية متخصصة وحديثة في العديد من المؤسسات المحلية والعالمية، خاصة في القرن الحادي والعشرين، حتى أصبحت الإدارة من المداخل المهمة لتنظيم إدارة المنظمات الحديثة، في ظل تحولات كثيرة، أثرت بشكل مباشر على طريقة إدراك القائمين بالإتصال لكيفية إدارة العلاقات العامة وبرامجها، وبحوثها في مؤسساتهم، وكرد فعل على من يعتقدون أن العلاقات العامة فن وممارسة "فهلوه" بدون ضوابط وقواعد تضبطها أو منهاج تحكمها.

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