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Book Public Relations Department

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Public Relations Department
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Public Relations Department

Author:
Category: Journalism And Digital And Electronic Media [Edit]
Language: Arabic
Publisher:  دار النهضة العربية للنشر والتوزيع
ISBN: 20107695
Release Date:
Pages: 139
Rank: 387,242 No 1 most popular
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يسعدني تقديم هذا الكتاب للمكتبة العربية عن إدارة العلاقات العامة والذي يركز علي موضوعات عالجت بشكل مباشر إدارة العلاقات العامة من حيث: المدخل الإداري. المدخل التنظيمي. المدخل التخطيطي. أهم قضايا الممارسة العملية ومنها: إعداد ميزانية العلاقات العامة. التدريب في العلاقات العامة. دور العلاقات العامة في التفاوض. دور العلاقات العامة في أتخاذ القرارت. العلاقات العامة وإدارة الأزمات.

وهي مداخل تستهدف إلقاء الضوء علي الأوضاع الإدارية ومشاكلها ومعوقاتها لإدارة العلاقات العامة, إذ أرجو أن يثري هذا الكتاب مكتبتنا العربية فإني آمل أن أتبعه بدراسات أخري عن باقي فنون العلاقات العامة.

وما توفيقي إلا بالله عليه توكلت وإليه أنيب.

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