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| Author: | Zuhair Abd AlLatif Abed |
| Category: | Journalism And Digital And Electronic Media [Edit] |
| Language: | Arabic |
| Publisher: | دار اليازوري العلمية |
| ISBN: | 9789957125783 |
| Release Date: | 01 Jan 2014 |
| Pages: | 198 |
| Rank: | 180,571 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يلعب الرأي العام دوراً مهماً في الحياة السياسية والإقتصادية والإجتماعية وفي جميع النواحي الحياتية التي تهم المجتمع، وما له من علاقة تأثير وتأثر بوسائل الإعلام المختلفة، ودور الإعلام في تشكيل الرأي العام نحو القضايا والمشكلات المختلفة التي تواجه المجتمع، وهذا يتوقف على أهميتها له، فالقضية التي يهتم بها الرأي العام هي عبارة عن حدث وسلوك يتشكل من مجموعة من المتغيرات المترابطة والمتفاعلة ضمن إطار بيئي محدد، وأن تكون من ضمن الظواهر الإجتماعية، حيث أنها تشمل على موضوعات فكرية ومادية ومشكلات طبيعية وإجتماعية وإنسانية، وكونها قابلة للملاحظة والإدراك الإنساني، فهي مما لا شك فيه تعمل على التأثير على وسائل الإعلام وتتأثر بها، وكذلك على الرأي العام فهي تؤثر فيه وتتأثر به، ويتوقف ذلك على ما تضيفه للرفاه والتفهم الإنساني في البيئة المحيطة، وما لها من قيمة معنوية ذاتية وعامة، وتنسجم مع المعايير الأخلاقية والقيم الإجتماعية السائدة والمحافظة على كرامة الإنسان ورأيه وشعوره ومعنوياته، وتنزوي فيه القيم التي تؤثر على الرأي العام.
وسوف يتناول المؤلف في هذا الكتاب العديد من الموضوعات كنشأة وتطور مفهوم الرأي العام، وخصائصه ومكوناته، والعوامل التي تؤثر في تشكيله، وكيفية إجراء بحوث الرأي العام وطرق قياسه.
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