Modern Tourism Marketing
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Book Modern Tourism Marketing
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Modern Tourism Marketing
| Author: | Khaled Interview |
| Category: | Business Tourism [Edit] |
| Language: | Arabic |
| Publisher: | دار وائل للطباعة والنشر والتوزيع |
| ISBN: | 9957111647 |
| Release Date: | 01 Jan 2001 |
| Pages: | 307 |
| Rank: | 302,807 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
إن صناعة السياحة أو بترول القرن الحاديو العشرين كما يسميها البعض أصبحت الغاية الأولى لمعظم الدول المتقدمة والنامية على حد سواء ، خاصة وأن قطاع السياحة شهد غواً متزايداً خلال انصف الثاني من القرن الماضي. ولأهمية التسويق السياحي في هذا المجال جاء هذا الكتاب ليسلط الضوء على أهداف التسويق السياحي ويناقش سيرة العملاء السلوكية مضمناً فصلاً كاملاً للحديث عن تقسيم السوق السياحي ليتناول بعدها نظم المعلومات التسويقية وبحوث التسويق مفسراً مظاهر وميزات ومفهوم المنتج السياحي وكيفية تطويره ، وغيرها من القضايا التي تسهم في رفد العملية السياحية ودعم المستثمرين والمنتفعين من هذا القطاع الهام.
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