York Dictionary Of Marketing
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Book York Dictionary Of Marketing
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
York Dictionary Of Marketing
| Author: | P.H. Collin |
| Category: | Marketing Management [Edit] |
| Language: | English |
| Publisher: | مكتبة لبنان ناشرون السلسلة: Higher Education Dictionaries |
| ISBN: | 9953100268 |
| Release Date: | 01 Jan 2000 |
| Pages: | 234 |
| Rank: | 676,252 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
This dictionary provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids, selling techniques.
The main words are explained in simple English, and, where appropriate, examples are given to show how the words are used in context. Quotations are also given from various magazines and journals, which give an idea of how the terms are used in real life.
The supplement at the back of the book gives some furthur information which may be of use to the user.
We are particularly grateful to Margaret Jull Costa and Stephen Curtis valuable comments which they made on the text.
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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