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Book Agricultural Marketing

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Agricultural Marketing
Qr Code Agricultural Marketing

Agricultural Marketing

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Category: E-Marketing [Edit]
Language: Arabic
Publisher:  دار وائل للطباعة والنشر والتوزيع
ISBN: 9789957111265
Release Date:
Pages: 250
Rank: 471,893 No 1 most popular
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يهدف هذا الكتاب إلى تزويد الدارسين والمهتمين بالمفاهيم والمبادئ الأساسية للمزيج التسويقي الزراعي بالمعلومات والأساليب التي يحتاجونها في عملهم حيث جاء الكتاب في عدة فصول غطت موضوعاتها التسويق الزراعي وأساليب دراسة الأسواق الزراعية وتسويق الانتاج الزراعي ومعالجة وتصنيع الأغذية . كما تناول تجارة التجزئة والجملة في مجال الصناعة الغذائية ، وتناول كذلك المؤسسات التعاونية في مجال الغذاء وتخزين المنتجات الزراعية والغذائية ، وتسويق الحليب ومنتجات الألبان والخضار والفواكة والحبوب ، وصولاً إلى التسويق الدولي والمنافسة في مجال الانتاج الزراعي والغذائي.

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