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Book Principles Of Agricultural Marketing

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Principles Of Agricultural Marketing
Qr Code Principles Of Agricultural Marketing

Principles Of Agricultural Marketing

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Category: E-Marketing [Edit]
Language: Arabic
Publisher:  دار الحامد للنشر والتوزيع
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من الملاحظ ندرة المراجع العربية في مجال التسويق الزراعي في الدول العربية كافة، لذا فقد جاء هذا الكتاب ليكون مرجعاً من بين المراجع التي تساعد الطلاب الذين يدرسون مادة التسويق الزراعي، ويساعد العاملين في التسويق الزراعي من القطاعين العام والخاص على استيعاب المفهوم النظري للتسويق وبعض تطبيقاته العملية بشكل يمكنهم من أداء مهامهم على نحو أفضل. كما احتوى الكتاب على نبذة عن أهم المتغيرات في التسويق الزراعي الدولي والوطني في ظل اتفاقية الزراعة وقواعد تحرير التجارة لمنظمة التجارة العالمية.

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