The Language Of Commercial Advertising `A Study Of What Was Published In 1952 And 2002 In Akhbar Al-Youm Newspaper`
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Book The Language Of Commercial Advertising A Study Of What Was Published In 1952 And 2002 In Akhbar Al Youm Newspaper
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Language Of Commercial Advertising `A Study Of What Was Published In 1952 And 2002 In Akhbar Al-Youm Newspaper`
| Author: | Eman AlSaeed Halal |
| Category: | Commercial Law [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة الآداب للطباعة والنشر والتوزيع |
| Release Date: | 01 Jan 2006 |
| Pages: | 160 |
| Rank: | 518,672 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
لم تتجه عناية اللغويين العرب - بعد - إلى لغة الإعلان بعامة ولغة الاعلان الصحفي بخاصة على الرغم من اهمية الاعلان وانتشاره وحيوية تأثيره في لغة العصر وعلى الرغم من تعدد الدراسات اللغوية العربية في مجال لغة الصحافة وتنوها وامتدادها إلى فنون التحرير الصحفي المختلفة من مقالات واخبار وتقارير واحاديث وتحقيقات وتتعدد حوانب الدراسة في لغة الاعلان الصحفي فمادة الاعلان ثرية من وجهة النظر اللغوية، تحتشد فيها العناصر التى يلزم تناولها والوقوف عليها ومتابعة تطورها فإذا ما اتسعت الدائرة لتشتمل المقارنة بين فترتين متباعدتين مختلفتيتن والتعليق على ما بينهما من تمايز فان الامر يزداد ثراء.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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