The Semiotics Of Commercial Advertising `A Study Of What Was Published In Al-Ahram And Al-Akhbar Newspapers 2007-2008`
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Book The Semiotics Of Commercial Advertising A Study Of What Was Published In Al Ahram And Al Akhbar Newspapers 2007 200
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Semiotics Of Commercial Advertising `A Study Of What Was Published In Al-Ahram And Al-Akhbar Newspapers 2007-2008`
| Author: | Manal Gamal Mahmoud Ahmed |
| Category: | Commercial Law [Edit] |
| Language: | Arabic |
| Publisher: | الأكاديمية الحديثة للكتاب الجامعي |
| ISBN: | 9776149510 |
| Release Date: | 01 Jan 2010 |
| Pages: | 438 |
| Rank: | 478,922 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يهتم هذا الكتاب بالإعلان التجاري في صحيفتي الأهرام والأخبار 2007- 2008 من المنظور السيميائي. يبدأ الكتاب بمقدمة نظرية حول الإعلان والسيمياء، ويهتم الباب الأول بدراسة السمات اللغوية للإعلان التجاري من خلال دراسة مفصلة للمستويات اللغوية المختلفة؛ الصوتية والصرفية والتركيبية والدلالية كما يعالج التناص.
ويختص الباب الثاني بالعلامات البصرية بوصفها قوام الإعلان التجاري، وينقسم إلى فصول ثلاثة؛ يدرس الأول الصورة والثاني الخط، والثالث اللون، ويفيد الكتاب في هذا الباب من مفاهيم سيميائية هي: الأيقونة والمؤشر والرمز.
ويركز الكتاب على العلاقة بين العلامات اللغوية وغير اللغوية من خلال الباب الثالث الذي يتناول تركيب العلامات اللغوية وغير اللغوية، ويطبق المفاهيم السيميائية المؤشرية والرمزية والأيقونية.
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