The Commodity Is The Toy Of The Producer?... Or The Consumer
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Book The Commodity Is The Toy Of The Producer Or The Consumer
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Commodity Is The Toy Of The Producer?... Or The Consumer
| Author: | Muhammad Ali Jalouk |
| Category: | Inventory Management And Product Movement [Edit] |
| Language: | Arabic |
| Publisher: | دار الراتب الجامعية السلسلة: موسوعة العلوم الادارية |
| Release Date: | 01 Jan 1999 |
| Pages: | 238 |
| Rank: | 613,891 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
في دنيا الأعمال تلعب السلعة دورها الهام، ففي اتقان تسويقها يمكن النجاح على صعيد المؤسسات والأفراد. في هذا الكتاب بحثاً جاء ضمن فصول. تحدث في الفصل الأول عن السلعة، تعريفها ومفهومها والمستهلك وتوجهات كل منهما. وبحث في الفصل الثاني في أمر السلعة وقرارات المنتج. وأما الفصل الثالث فقد ركز على إنتاج السلعة ومقومات الإنتاج الناجح. وكان الفصل الرابع عن رقابة الجودة والخامس عن آلية وتوازن السوق وخصص الفصل السادس في أمر التسويق ومقوماته وهكذا لينتهي في الخاتمة إلى الفصل الحادي عشر وفيه الجواب على السؤال: السلعة... لعبة المنتج أم المستهلك؟ والذي يكون القارئ قد توصل إليه بعد هذه الجولة البحثية حول السلعة بين الإنتاج والتسويق.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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