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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | Habib Ramal |
| Category: | Develop Knowledge And Skills [Edit] |
| Language: | Arabic |
| Publisher: | ديوان الكتاب للثقافة والنشر |
| Release Date: | 22 Jul 2009 |
| Pages: | 280 |
| Rank: | 392,116 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يتناول الكتاب مواضيع التخطيط للعلاقات العامة في المؤسسة بما في ذلك التخطيط للأزمات، والعلاقات الصحافية عملياً، كذلك تنظيم المؤتمرات الصحافية، وتنظيم المؤتمرات والندوات والمعارض.
كما يتطرق الكتاب إلى إدارة الاجتماعات والتفاوض والتواصل مع الشخصيات الصعبة وقواعد البروتوكول وأصوله.
هذا ويحاول الكتاب مساعدة القائمين بمهام العلاقات العامة والملحقين الإعلاميين، على اكتساب مهارات خاصة بمهنتهم ترتقي بهم لخدمة مؤسستهم بشكل افضل. كما يرسخ الكتاب أشكال تطبيق العلاقات العامة حاملاً بعض التحديات حول ماهية العلاقات العامة بين الواقع والفعل.
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