The Media And The Public
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Book The Media And The Public
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Media And The Public
| Author: | ستيفين كوليمان |
| Category: | Media [Edit] |
| Language: | Arabic |
| Publisher: | دار الفجر للنشر والتوزيع |
| Release Date: | 06 Jan 2013 |
| Rank: | 110,760 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
لايخفى ما للإعلام في عصرنا الحاضر من دور أساسي وفعَّال في الحياة العامة، سواء في أوقات الأزمات، أو في أوقات الاستقرار والهدوء. وقضايا الإعلام في العالم كله تكاد تكون واحدة؛ ولذا فإن القارئ العربي سيجد في هذا الكتاب مادَّة غنية ومليئة بالنماذج الحيوية على لسان أصحابها. والفكرة الرئيسية الموضحة في هذا الكتاب هي إعلامية الجمهور والجماهير، وقد تناول المؤلفان بجدية مفهوم تومبسون عن "العمومية الإعلامية" ، حيث يذكر أنه يمكن للأفعال والأحداث أن تكتسب العمومية التي – بصرف النظر عن مقدرتها – يراها ويسمعها مباشرة الأكثرية من الأفراد المتواجدين. وهكذا .. فإنَّ تطور الإعلام أدَّى إلى ظهور أشكال جديدة من العمومية الإعلامية.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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