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Book The Impact Of Strategic Planning On Marketing Services

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The Impact Of Strategic Planning On Marketing Services
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The Impact Of Strategic Planning On Marketing Services

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Category: Strategic Management [Edit]
Language: Arabic
Publisher:  دار زهران للنشر والتوزيع
ISBN: 9789957883539
Release Date:
Pages: 306
Rank: 437,554 No 1 most popular
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يأتي التخطيط على رأس أولويات عمل أي منظمة أومؤسسة تسعى لتحقيق أهدافها بالصورة المطلوبة. كما أن أي عمل أو أي إجراء يراد تنفذه لا بد من وضع الخطط المناسبة لتنفيذ هذا العمل، ولقد كان للتخطيط دور كبير على مر العصور في تحقيق نجاحات مشهودة أو العكس، ومع التحول الذي شهده العالم في العصر الحديث والمستجدات التي طرأت على الساحة العالمية وظهور المؤسسات الاقتصادية والعسكرية والثقافية وغيرها برز دور التخطيط بشكل واضح وجلي في إدارة هذه المؤسسات اعتمادا على هياكل وأطر واضحة في ضوء معطيات هذا العصر

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Copyright reserved

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