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Book Basics Of Marketing

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Basics Of Marketing
Qr Code Basics Of Marketing

Basics Of Marketing

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Category: The Basic Education [Edit]
Language: Arabic
Publisher:  دار المعرفة الجامعية
Release Date:
Pages: 726
Rank: 202,202 No 1 most popular
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يمثل هذا الكتاب محاولة مبدئية لتبسيط المفاهيم الأساسية والمبادئ المرتبطة بالتسويق وإدارة النشاط التسويقي بصفة عامة كخطوة نحو تنمية المهارات لدى رجال التسويق والباحثين، وذلك من منظور معاصر وقد تم تقسيم الكتاب إلى ثلاثة أجزاء رئيسية هي: الجزء الأول: المقدمات والمفاهيم والقضايا الأساسية، الجزء الثاني: سلوك المستهلك والقطاعات السوقية والتفاوض والمزيج التسويقي. الجزء الثالث: الموضوعات المعاصرة في مجال التسويق: التسويق الدولي، تسويق الخدمات، تسويق المهن الحرة، التسويق السياسي.

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