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Book The Buyer Supplier Relationship An Introduction To Relationship Marketing

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The Buyer-supplier Relationship: An Introduction To Relationship Marketing
Qr Code The Buyer-supplier Relationship: An Introduction To Relationship Marketing

The Buyer-supplier Relationship: An Introduction To Relationship Marketing

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Category: Relationship Marketing [Edit]
Language: Arabic
Publisher:  المنظمة العربية للتنمية الإدارية
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Pages: 327
Rank: 469,484 No 1 most popular
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يهدف هذا الكتاب الى دراسة العلاقه بين المشترى والمورد فى السوق الصناعية لتنمية علاقات وطيرة وطويلة المدى والمحافظة على تلك العلاقات وذلك من خلال دراسة ماهية التسويق بالعلاقات من خلال تناول تعريف وممتاقشة مفهوم علاقات المشترى والمورد ومناقشة مفهوم التسويق بالعلاقات ويستعرض الكتاب بعض النماذج والنظريات التى تدعم التسويق بالعلاقات والبرنامج المفترح لعلاقات المشترى والمورد الى جانب تناوله مجموعة من الدراسات الحديثة المتعلقة بعلاقات المشترى بالمورد .

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