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Book Relationship Marketing

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Relationship Marketing
Qr Code Relationship Marketing

Relationship Marketing

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Category: Relationship Marketing [Edit]
Language: Arabic
Publisher:  المنظمة العربية للتنمية الإدارية
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Pages: 115
Rank: 167,874 No 1 most popular
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ان التسويق بالعلاقات لا يكون حلا سريعا للتسويق وإنما هو استراتيجية تقوم أساس الاتصال بالعملاء المداومين على التعامل مع المنظمات وإعطائهم مزايا لتنمية الروابط الشخصية بين المنظمة والعملاء فإن تكلفة جذب عملاء جدد بالمنظمة يبلغ خمسة أضعاف تكلفة الاحتفاظ بالعملاء الحاليين ومن هنا زادت حدة المنافسة علي المستوى العالمي .. ومن هنا تأتى أهمية الكتاب الذي يعتبر دليلا يستكمل الحاجة إلى وجود كتبا فى التسويق بالعلاقات مع شرح مفهوم التسويق بالعلاقات وأساليبه وعناصره وخطوات تطبيقه فيتم تقديم الموضوع فى إطار شامل وافى للقارئ والمتخصص على حد سواء.

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