Relationship Marketing Is An Introduction To Strengthening The Relationship Of The Organization With Its Customers In A Competitive Environment
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Book Relationship Marketing Is An Introduction To Strengthening The Relationship Of The Organization With Its Customers
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Relationship Marketing Is An Introduction To Strengthening The Relationship Of The Organization With Its Customers In A Competitive Environment
| Author: | حكيم بن جروة |
| Category: | The Science Of The Relationship Of Organisms To The Environment [Edit] |
| Language: | Arabic |
| Publisher: | مركز الكتاب الأكاديمي |
| ISBN: | 9789957354329 |
| Release Date: | 06 Jan 2021 |
| Pages: | 255 |
| Rank: | 216,941 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يقدم هذا المؤلف عرضاً منفصلاً لتسويق العلاقات، وقد جاءت فصول المؤلف في ثلاثة، الفصل الأول يعرض ويقدم المفاهيم العامة والأساسية التي تتعلق بتسويق العلاقات الموجهة نحو الزبون أين تم التعرف على أهم عناصر ومرتكزات وكذا أبعاد تسويق العلاقات، بينما يتناول الفصل الثاني موضوع إدارة العلاقات مع الزبون وفيها تم تناول الزبون وآلية تسيير وإدارة علاقاته وفق رؤية تسويقية حديثة، بينما الفصل الثالث يتطرق إلى مفاهيم المنافسة والميزة التنافسية وذلك من خلال معرفة كيفية إستخدام تسويق العلاقات في تحقيق المنافسة وإكتساب الميزة التنافسية للمؤسسات الإقتصادية.
ويعد هذا المؤلف محاولة منا لتقديم عرض خاص حول مفهوم تسويق العلاقات والذي نأمل أن يساهم في سد ولو جزء يسير من النقص في المكتبات العربية.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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