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Book Strategic Management And Performance Concepts And Measurement Models An Applied Case Study Using The Balanced Score

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Strategic Management And Performance; Concepts And Measurement Models - An Applied Case Study Using The Balanced Scorecard
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Strategic Management And Performance; Concepts And Measurement Models - An Applied Case Study Using The Balanced Scorecard

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Category: Strategic Management [Edit]
Language: Arabic
Publisher:  دار مجدلاوي للنشر والتوزيع
ISBN: 9789957026257
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Pages: 214
Rank: 356,993 No 1 most popular
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لأشخاص الناجحون لا يعيشون حياتهم عبثا، بل يضعون أهداف نصب أعينهم ويسعون دائما لتحقيقها، وقد جاء هذا العمل ثمرة جهد مشترك بين الباحثتين ليقدم بين أيدي الطلبة والمهتمين هذا الكتاب الذي سلط الضوء على مفهومين بارزين في مجال العلوم الإدارية، الإدارة الإستراتيجية والأداء، بغية التعرف على مضمونهما الدقيق وأهميتهما في استمرارية المنظمات، حيث يقدم الكتاب شرحا وافيا لكل منهما، وقد حاولت الباحثتان العمل على محاولة لتطبيق كل ما جاء في الإطار النظري وتقديم دراسة حالة لعلها تكون مرشد وتساعد القراء والطلبة في فهم كل من الإستراتيجية

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